Umgaqo-nkqubo woMgangatho
Ukuchaneka kwimveliso yemveliso, umthengi kuqala.
Ifilosofi esemgangathweni
Ukubeka phambili umgangatho kunye neendleko abathengi abaxhalabileyo emsebenzini wethu.
Umbono
Ukuze ube lishishini elikhulu.
Ubuthunywa
Ukujonga izinto ezintsha kunye nokuchaneka, kwaye ube yenye yezona zibalaseleyo kushishino.
Imilinganiselo Engundoqo
Ukusungula izinto ezintsha. Okusebenzayo kuthetha ukuba phantsi komhlaba kunye nokugcina izithembiso; ukwenza izinto ezintsha kuthetha ukwahluka kunye nokuphucula rhoqo.
Ifilosofi yolawulo kwisiza
Ukuphuculwa okuqhubekayo, umgangatho ophezulu kunye nokusebenza kakuhle.
Indlela yokuziphatha
Umlinganiswa, ubuchule, ukusebenza.
Isimbo soShishino
Ukusukela ukugqwesa ngemvo yongxamiseko.
Isilogeni seNkampani
Ubungcali, ukusungula izinto ezintsha, ukuchaneka, ixabiso elijolise kwindalo.